The 2025 Turin Auto Show took place from September 26 to 28 in the city center, with the focus between Piazza Castello, Piazzetta Reale, and the Royal Museums Gardens, confirming the free and widespread format across multiple urban areas. The edition exceeded 500,000 total visitors, establishing a national-level public result for an entirely open-air event.
Dates and Locations: The event took place from September 26 to 28, 2025, with opening hours 9:00 AM–7:00 PM and free access, promoting maximum accessibility for citizens and tourists. The heart of the exhibition involved Piazza Castello, Piazzetta Reale, and the Royal Museums Gardens, with pedestrian paths designed to discover the thematic areas in sequence.
Numbers and Impact: The event closed with over 500,000 visitors, consolidating Turin as a benchmark for open-air automotive shows in Italy. The impact on the local economy was estimated at millions of euros in hospitality, catering, and services, demonstrating the tourist and commercial value of the event.
Format and Content: The open-air format created a dialogue between production models, concepts, and prototypes, with ample space for innovation and design within the historic fabric of the center. Alongside the static exhibition, the program included talks and moments dedicated to mobility and new technologies, with an educational approach for the general public.
Dynamic Activities: Urban test drives allowed participants to experience models with different power units in real conditions, extending the experience beyond the stand. The weekend was animated by thematic parades and dynamic activities that transformed the squares into open-sky motoring catwalks.
Brands and Premieres: Over 50 manufacturers participated with about a hundred models including novelties and premieres, from the premium to the generalist world, including new electric players. The joint presence of car manufacturers, style centers, and institutional partners offered a cross-cutting vision of the sector, from the product to the design culture.
Parades and Special Events: Among the highlights, the arrival of the Turin Supercar Meeting and the Concours d'Elegance made the city itinerary a scenic stage for collecting, heritage, and iconic models. Parades and temporary installations integrated the event into the urban flow, involving enthusiasts and families throughout the days.
Practical Info: Free entry and non-stop hours facilitated participation, supported by digital maps and information points spread along the route. Facilitations for urban mobility and tourist conventions encouraged the use of public transport, sharing, and integrated services to reach the exhibition areas.
Why it matters for Turin: The show enhances the industrial and creative identity of Turin, combining automotive history and innovation in an accessible and inclusive format. The attendance results and the strong experiential component trace a growth path for future editions, strengthening the city's centrality in the Italian motoring scene.