The 2024 Turin Auto Show, held from September 13 to 15, marked the return of one of Italy's most iconic automotive events, offering enthusiasts a unique experience in the historic streets of Turin, transformed into a showcase of innovation and historic models.
With a tradition dating back to 1900, the Turin Show was renewed in an open-air and free format, which saw cars displayed along iconic streets such as Piazza San Carlo and Piazza Castello. This setting created a perfect combination of technological innovation and the city's architectural elegance, attracting visitors of all ages.
One of the most suggestive moments was the inaugural parade, a real journey through 200 years of automotive history, from carriages to modern racing cars. This show captured the imagination of those present, offering a reflection on the evolution of mobility, with a growing focus on sustainability and technological innovation.
The 2024 edition saw the participation of 43 car manufacturers, with over 150 cars on display, including prototypes, electric models, hybrids, and historic cars. Great anticipation for the new Abarth 600e, fully electric, which represents a turning point for the brand, underlining the growing commitment to sustainable mobility.
The theme of sustainable mobility was central: electric and hybrid cars were protagonists, with brands like Fiat, Tesla, and BMW making models available for test drives. The transition to electric and the integration of technologies like autonomous driving represented the heart of the discussions.
There was no lack of supercars and hypercars, with brands like Ferrari, Lamborghini, and Bugatti, showing models with aerodynamic lines and extraordinary performance. These dream cars attracted the attention of enthusiasts, offering a fascinating contrast with sustainable vehicles.
The prototypes on display gave a look into the future of the automotive industry, with innovative solutions ranging from recyclable materials to advanced technologies such as autonomous driving. Italian coachbuilders, known for avant-garde design, presented projects that merge aesthetics and functionality.
In addition to the exhibitions, the Show offered conferences and exhibitions, exploring the impact of the automobile on society. The Autolook Awards, dedicated to the best competition cars, celebrated design and innovation in motorsport.
One of the key aspects of the 2024 Turin Show was its accessibility: a free and open-air event that transformed the center of Turin into an open-sky museum, accessible to everyone in a festive atmosphere.
The 2024 Turin Auto Show celebrated the historic roots of the event but with an eye towards the future, putting sustainability and technological innovation at the center, confirming itself as an unmissable appointment for the automotive world.