A now traditional appointment for motorcycle and two-wheel mobility enthusiasts: the 82nd edition of EICMA will take place in Milan-Rho-Fiera from November 6 to 9, 2025, with November 4 and 5 reserved for press and operators. An opportunity not only to admire motorcycles and scooters, but also to discover accessories, technology, design, and future mobility.
It is the most important international fair in the two-wheel sector: the event gathers exhibitors from dozens of countries and international brands.
Many novelties and world premieres are presented right here, making it an excellent "snapshot" of the state of the art of the sector.
Beyond the exhibition aspect, there are also moments of show, interactive activities, and opportunities to experience the passion for motorcycles: outdoor parks, "moto live" areas, etc. Location: as mentioned, the fair is held at the FieraMilano Rho facility.
For useful info on how to get there, parking, transport: more than 10,000 car spaces are available in metro interchange parking lots on weekends.
Communication theme: the 2025 edition is linked to the slogan "That's Amore", with an image that aims to become a symbol of passion and the bond with two wheels.
Numbers already communicated: over 730 exhibitors, more than 2,000 brands present, representation from over 50 countries.
Technological novelties: among the expected trends we find a strong concentration on e-mobility, hybrids, connected accessories, design, and urban mobility (in addition to more classic motorcycles).
E-mobility & electric scooters: given the trend towards sustainable mobility, a strong presence of electric models and innovative solutions is expected.
Sports bikes and new adventure/naked: many manufacturers launch models or concepts in the more "emotional" motorcycle segment.
Accessories and technological equipment: from riding gear to connected helmets, to motorcycle apps, to advanced components.
Lifestyle / show / live events area: for those who are not just "also" technical enthusiasts but live the motorcycle as a lifestyle, there will be experiential moments. EICMA is not just a commercial exhibition, but a true moment of celebration of motorcycle culture: design, passion, community. The slogan "That's Amore" reflects this mood: not just vehicles, but emotions, identity, belonging.
EICMA In a world where mobility changes rapidly (e-mobility, urbanization, new riding styles), EICMA also becomes an observatory on where the two-wheel world is going. If you are passionate about motorcycles or two-wheel mobility — or if you work in the sector or simply have curiosity to see the latest trends — EICMA 2025 is an event that deserves attention. In Milan, from November 6 to 9, a global showcase of models, accessories, ideas, and experimentation awaits you. Organize in time, choose what you want to see, and experience the fair to the fullest.